TikTok Marketing and Business Branding with Darren Monroe
Even though I first heard of my special guest today only recently, I already feel like I’ve known him forever. Darren Monroe has worked with entertainment companies and musical artists like DreamWorks, MoTown, and Mary J. Blige, and he’s helped market billion dollar films like Star Wars, Lord of the Rings, Shrek, and the Fast and Furious series.
But he’s also sold products, programs, and services in over 100 countries since launching his online business in 2005. Now, he assists small businesses to monetize, stand out, and market themselves in highly competitive marketplaces. So I wanted to do an interview with Darren where he discusses brand strategy, but with viewpoints, you might not have been exposed to often (if at all).
3:23 – How Darren got started in the entertainment industry and transitioned to online business
9:19 – One of the best things you can do for yourself as an entrepreneur
11:08 – Taking an unconventional path to successfully marketing yourself and your business
16:50 – Why you shouldn’t fear judgment from being authentic (and what being authentic really means)
28:01 – The things that’ll push you to continue and gain you success, no matter how others judge you
31:17 – A way to focus on calling out BS in your industry without victimizing or empowering anyone
37:55 – Darren’s simple but powerful tips for entrepreneurs new to Tik Tok and online marketing
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