Private Transformation
You’ve got a good life. Even great.
You’ve created success. You’ve grown. You’ve done the work.
You’re not looking for someone to fix your life.
You’re here because you know there is more available to you.
More freedom in how you move through the world.
More depth in your relationships.
More confidence in your decisions.
More ease in what you’ve already created.
Private transformation is for the woman who is already in momentum — and ready for exceptional.
What becomes possible when good isn’t the ceiling?

Cathy came to me when several opportunities were opening in her business and she wanted clarity around the choice that felt most aligned with her heart.
“A friend encouraged me to reach out to Penny when I had several opportunities come up in my business. I wanted clarity on the choice that would be pure service from my heart. From the first call there were many deep shifts that positively impacted my relationship with myself, my family and my team. When life became personally challenging, Penny was a message away helping me honor myself as I moved through it. The work Penny does is so important, I’ve brought her into my groups and retreat so my clients can experience the same type of shift.”
Cathy Heller · Podcaster & Author
Sometimes expansion brings something to the surface.
Not because you’re going backward. Because you’re moving into something bigger.

Nicole wasn’t sitting on the sidelines of her life. She was making bold moves — and we worked with what was showing up beneath them.
“I connected with Penny after I had made a six figure investment in my business and it was bringing up old stories around money and a fear of abandonment. I’ve worked with great coaches. It just wasn’t enough. I knew that being unafraid to speak my truth would help my business grow. Penny not only helped me to get past the stories of doubt, but also overcome fear of abandonment & feeling of being rushed. Afterward I went on to have my first six figure month, publish a best-selling book, and hold live events all while being a mother, that’s fully present and at peace.”
Nicole Wehn · Success Embodiment Coach
The strategy can already be there. The opportunity can already be there.
Sometimes the shift is in you.

Mary Therese had the business, the marketing specialist and the strategy. She simply wasn’t moving on it.
“In 2022 I was sitting at low multi-six figures revenue and had a part-time team member. I was in a mastermind group and had hired a marketing specialist to help me amplify my messaging. The strategy was laid out and the messaging dialed in, but I wasn’t taking action. I had used self-hypnosis and knew that going deeper was the solution. I knew of Penny from a group we had both been in where she was often recommended as the ‘go-to.’ We began working together one-on-one and immediately I started to shift my confidence and overcame imposter syndrome. We also worked together on my identity of being a ‘fixer.’ By the time we had completed 8 weeks together my business growth was on track to triple my revenue by the end of 2023. Since that time my business has continued to grow. I now have a team of 7 and work aligned with clients while providing my employees with an enjoyable work-life balance.”
Mary Therese Yamamoto · MTY Bookkeeping, Inc.
This work is personal because what’s next is personal.
You might come to me around business. A relationship. A decision. Money. Your ability to receive. Something you want but keep hesitating around.
Or simply the awareness that there is a place in your life where you are no longer willing to settle for less than what you know is possible.
We begin with you.
Not a predetermined process. Not a prescribed outcome. Not an assumption about what needs to change.
This is private, highly individualized work around what you are ready to shift, experience or create.
One session, eight weeks, or two fully immersive days. We choose the depth the moment calls for.
Single Session
One focused session for the thing that deserves your full attention.
$2,500
Eight Weeks
Eight weeks of private work, going deeper as each layer opens.
$15,000
Immersive Intensive
Two fully immersive days. The deepest container I offer privately.
FROM $50,000
Begin with an application
With Penny · By application
Prefer to skip the call? Send me a private message.
If it’s a fit and I have availability, we’ll simply begin.
Also available
Private Work with Tina Madsen, CHP
One-on-one private work with a practitioner on my team, at a more accessible investment.
FROM $1,500
We’ll find the right fit on your call.
In Their Words
Suzi Lula
Spiritual Counselor and Teacher · Board of Trustees, Agape International Spiritual Center
Kathrin Zenkina
Founder, Manifestation Babe
Sara Intonato
Founder, Autism Changemakers
And sometimes, the shift is profound.
Vanessa described the work as feeling surprisingly light while creating a deep shift in something that had felt permanent.
“Not manage it. Not work around it. It’s gone.”
Vanessa C.
What would exceptional look like for you?
Not someone else’s version. Yours.
Your life doesn’t have to be falling apart before you decide you want more from it.
You can love what you’ve created… and still know there is another level of freedom, connection, fulfillment, success or possibility available to you.
If you’re already in momentum and there is something you’re ready to move, I invite you to apply.
